eWall Marketing Consultancy

Independent Marketing and Communications Consultant | Oct. 2016 – Sept. 2017
Specializing in Marketing and Business Development with experience in Law Firm, Non-Profits and Higher Education Institutions. Focused on creating efficient business development solutions and increasing ROI through needs and asset analysis, systems and technology utilization and strategic relationship building. Clients include:

Morris, Nichols, Arsht & Tunnell LLP | July – Sept. 2017

  • Identified marketing projects and evaluated status to inform leadership of pressing items.
  • Created a competitive analysis of Delaware corporate litigation landscape with an internal team.
  • Interim people manager of department of three while implementing electronic project management system.

Laddey, Clark and Ryan LLP | June – Sept. 2017

  • Worked with individual attorneys in a consulting capacity on business development plans.
  • Identified opportunities to focus attorneys’ time on meaningful activities that enhanced their professional reputation and allowed them build relationships with persons in a position to hire or refer them business.
  • Developed and circulated relevant firm news, press releases and litigation wins.

Green Mountain College | Oct. 2016 – Apr. 2017

  • Supported the College Advancement Office as it seeks to increase alumni engagement including restructuring and developing the annual reunion weekend to increase alumni gifting opportunities.
  • Created regional affinity group events to foster networking for the college, and produced a ski-weekend event to promote college’s satellite campus and increase awareness of program offerings.
  • Assisted in the development of overarching fundraising strategic plan, actionable project list and tactical plans to generate $1.4 million in revenue.

Employers Association of New Jersey (EANJ) | Oct. – Dec. 2016

  • Developed various membership pricing modules, complied and reported on competitive pricing information and advised leadership on restructuring membership dues based on internal strategy.
  • Evaluated membership management software, electronic communications, data quality and systems intelligence capacities.
  • Conducted technology audit and systems analysis to coalesce current software and data engagement process and then assessed best marketplace solutions for CRM needs.
  • Developed guide for CRM selection process, implementation plan, risk and data security reviews and CRM bid analysis and distilled projections.